Under India’s G20 Presidency, the global development strategy experienced a paradigm shift as the New Delhi Leaders Declaration (NDLD-2023) underscored Culture as the fundamental pillar for sustainable development, fully recognizing its impact on social inclusion and economic growth. In the run up to NDLD-2023, Kashi Cultural Pathway, while crafting priorities of G20 cultural policies, also emphasized on the investment in the cultural and creative industries and the creative economy as a driver of employment and inclusive growth.
Situated at the intersection of Culture, Creativity, Commerce, Collaboration & Technology, the Creative economy thrives on knowledge-based economic activities of trade, labor and production supply chains relying on creative talent as the primary source of value.
Creative industries span a wide range, including advertising, architecture, arts and crafts, design, fashion, film, photography, music, performing arts, publishing, research and development, software development, computer games, electronic publishing, and television/radio. They are not only vital for economic growth but also significant contributors to both commercial and cultural enrichment.
A separate Creative Economy vertical under a Joint Secretary level officer has been set up in the Ministry of Culture to implement targeted policy interventions to provide market linkages for cultural and creative industries to flourish, create new job opportunities, increase access to global markets for India’s creative goods and services and provide adequate protections for creative professionals under an equitable Intellectual Property Rights regime.
The Ministry of Culture has established the National Mission on Cultural Mapping (NMCM) aimed at preserving, promoting and documenting our rich cultural heritage at the village level and explore the potential and revitalizing the village economies.
